Creating a more gender-balanced
economic landcape
BRANDING THE HUB FOR WOMEN-LED ENTREPRENEURS AND THEIR MOVEMENT
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Established in 2018, Women-Led Wednesday’s mission is to champion Women-Led brands, shining a spotlight on these businesses every year on the Wednesday before Thanksgiving. They came to Catalysis interested in increasing the visual and verbal impact of their work, and to revamp their website–a directory of Women-Led brands that can be shopped year-round. Beginning with a formalization of their brand values, we created a visual roadmap and kit of assets for this brand to shine and support their Women-Led brand partners as they continue to advance economic growth, and empower women financially.
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Established in 2018, Women-Led Wednesday’s mission is to champion Women-Led brands, shining a spotlight on these businesses every year on the Wednesday before Thanksgiving. They came to Catalysis interested in increasing the visual and verbal impact of their work, and to revamp their website–a directory of Women-Led brands that can be shopped year-round. Beginning with a formalization of their brand values, we created a visual roadmap and kit of assets for this brand to shine and support their Women-Led brand partners as they continue to advance economic growth, and empower women financially.
Core values were determined through a workshop with our clients, determining how they wanted to show up and be percieved by both their brand partners, media partners, and supporters of their movement.
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Once these were determined, they became a lens to evaluate the development of brand assets like the logo and “Shop Women-Led” seal, color palette, iconography, and photo direction/treatments.
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Once these were determined, they became a lens to evaluate the development of brand assets like the logo and “Shop Women-Led” seal, color palette, iconography, and photo direction/treatments.
