Wishing everyone were out here
COMPELLING COLLATERAL FOR THE HOTEL THAT GETS YOU OUTDOORS
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When LOGE needed promotional materials for a special event, they asked Catalysis for a brochure to describe their hotels that act as a basecamp for outdoor adventure. Not wanting this piece to end up as recycling, we sought to present collateral that could connect with the 70’s-era visual inspiration nestled within their identity, and tell a story of a roadtrip with friends–drenched in nostalgia, warm travel memories, and good vibes.
A postcard booklet conveyed the overarching brand inspiration, the product offering, and celebrated the unique regions where LOGE locations are ready to book. Postcards included iconic outdoor imagery from each location, as well as “LOGE local” tips to maximize your outdoor experience there. Roadmaps pointing towards each location added further detail to each postcard as stamp spaces.
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In addition, an air freshener came along with the postcard book to complete the package. As the special event was a race, we used the backside of the air freshener to applaud the athletes.
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In addition, an air freshener came along with the postcard book to complete the package. As the special event was a race, we used the backside of the air freshener to applaud the athletes.
