My team at Catalysis was approached by Azure Marketing to produce a range of content promoting the Azure Well Architected Framework, a subset of the Learn brand. This database helps cloud developers and business decision makers transition their businesses to the cloud reliably, securely, and affordably. The social content links to Learn articles that help the audience deepen their knowledge and skills in the Azure ecosystem.




THE EXECUTION
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I collaborated with my copywriting partner to develop compelling lo-fi illustration and post copy directions. After I presented to our client team, I executed hi-fi illustration elements and motion storyboarding. Once approved, I directed the application of motion to each piece, ultimately resulting in content that appeared on social accounts.

Content was developed in different styles, for different programs or events, like Learn at Ignite

Branding for special engagements was also part of our work with Microsoft

THE IMPACT
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According to Microsoft's 2022 Annual Report, over 23 million people accessed digital skills training through their global skills initiative, driven in part by Learn social content and presence at in-person events like Ignite.