Gourmondo Catering
THE ASK
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Gourmondo came to Catalysis wanting to create awareness around their exceptional catering services, particularly amongst their corporate clients returning to the office. With a focus on ingredient-driven customizable dishes, I expanded their brand visual language, and supported their mission to go the extra mile for every customer.
THE EXECUTION
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With a focus on customer pain points and business differentiation, a collection of new brand assets, copy, and photography was developed. A new brand seal, color palette, brand typography and toolkit were delivered as evergreen assets. I provided art direction for a campaign photoshoot placing Gourmondo’s services in an office setting. Images focused on ingredients and multitudes of dishes reflecting plates executed to perfection. This campaign creative was featured in print web, social, and email advertising.
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THE EXECUTION
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With a focus on customer pain points and business differentiation, a collection of new brand assets, copy, and photography was developed. A new brand seal, color palette, brand typography and toolkit were delivered as evergreen assets. I provided art direction for a campaign photoshoot placing Gourmondo’s services in an office setting. Images focused on ingredients and multitudes of dishes reflecting plates executed to perfection. This campaign creative was featured in print web, social, and email advertising.
THE IMPACT
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Gourmondo saw increased engagement across social and email channels following the campaign lauch. While sales metrics were not available to me following delivery of this project, the assets delivered have enabled the in-house Gourmondo team to create net new marketing materials. Utilizing the provided toolkit has resulted in consistent and bold brand storytelling across all customer-facing channels.
THE IMPACT
___
Gourmondo saw increased engagement across social and email channels following the campaign lauch. While sales metrics were not available to me following delivery of this project, the assets delivered have enabled the in-house Gourmondo team to create net new marketing materials. Utilizing the provided toolkit has resulted in consistent and bold brand storytelling across all customer-facing channels.
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Gourmondo saw increased engagement across social and email channels following the campaign lauch. While sales metrics were not available to me following delivery of this project, the assets delivered have enabled the in-house Gourmondo team to create net new marketing materials. Utilizing the provided toolkit has resulted in consistent and bold brand storytelling across all customer-facing channels.