https://jamesstipes.cargo.site James Stipes' Portfolio Wed, 08 Jan 2025 07:07:18 +0000 https://jamesstipes.cargo.site en https://jamesstipes.cargo.site/Slideshow Fri, 04 Jan 2019 22:11:47 +0000 James Stipes' Portfolio https://jamesstipes.cargo.site/Slideshow CREATIVE DIRECTOR + BRAND DESIGNER_______________________________ Strategic brand development designed to maximize business potential https://jamesstipes.cargo.site/Featured-Projects Fri, 04 Jan 2019 22:11:47 +0000 James Stipes' Portfolio https://jamesstipes.cargo.site/Featured-Projects <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/4e30f6244dfac7c71f6236a29954466dcd6c256d21e0a6dc89f3e7ac971eb27b/Grid_Lagersquatch_1400x800.png" data-mid="217372476" border="0" src="https://freight.cargo.site/w/1000/i/4e30f6244dfac7c71f6236a29954466dcd6c256d21e0a6dc89f3e7ac971eb27b/Grid_Lagersquatch_1400x800.png" />Redhook Lagersquatch AWARD-WINNING PACKAGING <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/8e09877e87ddfbeee4392bf6cd2f33044cf5de8126fd64f984b423f30de2e768/Thrive_LogoAnimation.gif" data-mid="217645598" border="0" src="https://freight.cargo.site/w/1000/i/8e09877e87ddfbeee4392bf6cd2f33044cf5de8126fd64f984b423f30de2e768/Thrive_LogoAnimation.gif" />Thrive OutsideDRIVING PARTICIPATION OUTDOORS <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/7eab27d70d8820805873bd358f2066987cc040d9b9761532ed568215f85e9206/New-file-7.gif" data-mid="217934696" border="0" src="https://freight.cargo.site/w/1000/i/7eab27d70d8820805873bd358f2066987cc040d9b9761532ed568215f85e9206/New-file-7.gif" /> Microsoft Azure AnimationENGAGING EDUCATION IN THE CLOUD <img width="2800" height="1601" width_o="2800" height_o="1601" data-src="https://freight.cargo.site/t/original/i/3a0a986586af726b892e389e576fe77f4ed1c8f0e32570b0c53ffcae470952bf/Ollie_NewSlides_Artboard-1-copy2x-8.png" data-mid="222263252" border="0" src="https://freight.cargo.site/w/1000/i/3a0a986586af726b892e389e576fe77f4ed1c8f0e32570b0c53ffcae470952bf/Ollie_NewSlides_Artboard-1-copy2x-8.png" /> Ollie Hard SeltzerBRANDING A NEW CATEGORY IN SINGAPORE <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/b5ae559ce561aeac797aa7f662a3b66ecd4335284d241200cd6217c047b44047/Verity_CaseStudy_1_1400x800.png" data-mid="224324080" border="0" src="https://freight.cargo.site/w/1000/i/b5ae559ce561aeac797aa7f662a3b66ecd4335284d241200cd6217c047b44047/Verity_CaseStudy_1_1400x800.png" /> Verity Credit UnionAN INCLUSIVE AWARENESS CAMPAIGN <img width="3473" height="1984" width_o="3473" height_o="1984" data-src="https://freight.cargo.site/t/original/i/4717d74d800eaa9c3b97822d5ae5d906f3ab52cebd1d01318b127efded790798/Decibel_Optical_1400x800.png" data-mid="228262821" border="0" src="https://freight.cargo.site/w/1000/i/4717d74d800eaa9c3b97822d5ae5d906f3ab52cebd1d01318b127efded790798/Decibel_Optical_1400x800.png" />Visuals for Dance MusicINSPIRED EVENT PROMOTION <img width="1466" height="836" width_o="1466" height_o="836" data-src="https://freight.cargo.site/t/original/i/cbb38047fa6f8ef703167c836b94a88c0c2415d9cfb36940531c2b806f32fae6/Screen-Shot-2020-03-11-at-5.31.11-PM.png" data-mid="63331682" border="0" src="https://freight.cargo.site/w/1000/i/cbb38047fa6f8ef703167c836b94a88c0c2415d9cfb36940531c2b806f32fae6/Screen-Shot-2020-03-11-at-5.31.11-PM.png" />Microsoft INC. All-HandsCRAFTING INCLUSIVE EVENTS + DRIVING SHARED PURPOSE <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/1bec1a25bb45f18422c68e39f0c048125e03ad7b00dc12180a40d13b0087e967/New-file-4.gif" data-mid="217857817" border="0" src="https://freight.cargo.site/w/1000/i/1bec1a25bb45f18422c68e39f0c048125e03ad7b00dc12180a40d13b0087e967/New-file-4.gif" /> Women-Led Wednesday INCREASING AWARENESS TOWARDS EQUITY <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/552e23000e89aca4d1347fb28a4ce18f2a3accb56dcede33828050e479b38512/LOGE_CaseStudy_1_1400x800.png" data-mid="217797452" border="0" src="https://freight.cargo.site/w/1000/i/552e23000e89aca4d1347fb28a4ce18f2a3accb56dcede33828050e479b38512/LOGE_CaseStudy_1_1400x800.png" />LOGE Camps Postcard BookINSPIRING ADVENTURE + INFLUENCING GROWTH&nbsp; <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/c39496e2dd4a3ab745a53b82e7a745a6ceb9623f6b56c5ac5b853438d2b03cfb/REI_1_1400x800REI_1_1400x800.jpg" data-mid="59715770" border="0" src="https://freight.cargo.site/w/1000/i/c39496e2dd4a3ab745a53b82e7a745a6ceb9623f6b56c5ac5b853438d2b03cfb/REI_1_1400x800REI_1_1400x800.jpg" /> REI MastercardALIGNING MEMBERSHIP WITH ADVENTURE <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/0084ba75d285074f9b595120dcceffadc11d8b43185b8e887e70ef4b9cc51c54/NFL_LTO_Hero.jpg" data-mid="222263474" border="0" src="https://freight.cargo.site/w/1000/i/0084ba75d285074f9b595120dcceffadc11d8b43185b8e887e70ef4b9cc51c54/NFL_LTO_Hero.jpg" /> Gatorade PackagingFUELING MULTI-CHANNEL GROWTH <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/425fcaef99611caf1541f00be965224f7be1e13baa0aebf8c4624ce2584eba04/JUICYCAFE_1_1400x800.jpg" data-mid="32219338" border="0" alt="Juicy Cafe Website" data-caption="Juicy Cafe Website" src="https://freight.cargo.site/w/1000/i/425fcaef99611caf1541f00be965224f7be1e13baa0aebf8c4624ce2584eba04/JUICYCAFE_1_1400x800.jpg" /> Juicy Cafe&nbsp;A REFRESHED BRAND + WEB PRESENCE <img width="2801" height="1600" width_o="2801" height_o="1600" data-src="https://freight.cargo.site/t/original/i/9ee7e279eb5305da0344a0ee499a3b36da3d53822d064cbfd884af3bb98775a3/DB_NewSlides_Artboard-1-copy-22x-8.png" data-mid="222264519" border="0" alt="Daniel's Broiler Logo" data-caption="Daniel's Broiler Logo" src="https://freight.cargo.site/w/1000/i/9ee7e279eb5305da0344a0ee499a3b36da3d53822d064cbfd884af3bb98775a3/DB_NewSlides_Artboard-1-copy-22x-8.png" /> Daniel’s BroilerBEEFING UP BRAND ASSETS <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/274eec3205f0ffadcae81a37e4e7738fa4ece5ac6b9aff0f90337f9231b63564/Grid_Gourmondo_1400x800.png" data-mid="217373607" border="0" src="https://freight.cargo.site/w/1000/i/274eec3205f0ffadcae81a37e4e7738fa4ece5ac6b9aff0f90337f9231b63564/Grid_Gourmondo_1400x800.png" />Gourmondo CateringELEVATING CORPORATE CATERING SERVICES&nbsp; https://jamesstipes.cargo.site/Verity-Header Wed, 08 Jan 2025 07:07:18 +0000 James Stipes' Portfolio https://jamesstipes.cargo.site/Verity-Header Verity Credit Union https://jamesstipes.cargo.site/Verity-Content Wed, 08 Jan 2025 07:07:18 +0000 James Stipes' Portfolio https://jamesstipes.cargo.site/Verity-Content THE ASK _______ In a multi-year partnership, Verity Credit Union asked&nbsp;Catalysis to develop their 2023 marketing campaign. Leaping off from their brand platform of “Vibrancy”,&nbsp; Verity aimed to showcase how they break down barriers to help individuals and small businesses achieve and sustain financial well-being, leading to . <img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/a005aeafa3f2ee3cd029c2f6ce5d34ba156d7dcff55c4e5f19e698fe077f3804/Slideshow_VerityArtboard-149-copy-52x.png" data-mid="224324352" border="0" src="https://freight.cargo.site/w/1000/i/a005aeafa3f2ee3cd029c2f6ce5d34ba156d7dcff55c4e5f19e698fe077f3804/Slideshow_VerityArtboard-149-copy-52x.png" />THE EXECUTION _______ Collaborating with my team, I led the conceptual development and visual execution of Verity Credit Union’s 2022 brand campaign. Focusing on important life moments that resonate with Verity’s audience, we connected their products and services with these milestones to drive customer awareness. A toolkit was built to assist Verity’s internal marketing generate additional assets such as banner ads and email creative. This campaign’s tactics focused on digital and out-of-home advertising <img width="3840" height="2161" width_o="3840" height_o="2161" data-src="https://freight.cargo.site/t/original/i/dbe4b8a2dcee319243800781ed9f56588096ff1d45c12e639f28c3dfd79fa2be/VERITY_Toolkit_ScrollArtboard-1-copy2x-100.jpg" data-mid="224324741" border="0" src="https://freight.cargo.site/w/1000/i/dbe4b8a2dcee319243800781ed9f56588096ff1d45c12e639f28c3dfd79fa2be/VERITY_Toolkit_ScrollArtboard-1-copy2x-100.jpg" /> <img width="3840" height="2161" width_o="3840" height_o="2161" data-src="https://freight.cargo.site/t/original/i/f98268508bc7f56304472a2cc66d0bf93290eae0e210e85e4633b59c603d368f/VERITY_Toolkit_ScrollArtboard-1-copy-22x-100.jpg" data-mid="224324749" border="0" src="https://freight.cargo.site/w/1000/i/f98268508bc7f56304472a2cc66d0bf93290eae0e210e85e4633b59c603d368f/VERITY_Toolkit_ScrollArtboard-1-copy-22x-100.jpg" /> THE IMPACT _______ Catalysis was Verity’s sole creative and marketing partner from 2020-2023. During each of those years, Verity membership increased 4% on average to 38,000+ members. During that time, Verity’s assets increased almost 9% to $820 million. https://jamesstipes.cargo.site/Ollie-Header Thu, 12 Sep 2024 00:34:10 +0000 James Stipes' Portfolio https://jamesstipes.cargo.site/Ollie-Header Ollie Hard Seltzer https://jamesstipes.cargo.site/Ollie-Content Thu, 12 Sep 2024 00:34:14 +0000 James Stipes' Portfolio https://jamesstipes.cargo.site/Ollie-Content THE ASK _______ Ollie Brands planned the introduction of a new category to the Singaporean adult spirits market, Ollie Seltzer. They needed a logo and branding elements that could direct the development of a packaging system for this hard seltzer intended to be enjoyed by a youthful audience in higher end bars/clubs/restaurants. <img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/6adcfa55f3fe8c521b1f82921b78ad5f03a6d1b7ff00e26941099d58e54da2df/Ollie_IMGArtboard-2-copy-32x.png" data-mid="218233816" border="0" src="https://freight.cargo.site/w/1000/i/6adcfa55f3fe8c521b1f82921b78ad5f03a6d1b7ff00e26941099d58e54da2df/Ollie_IMGArtboard-2-copy-32x.png" /><img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/ceae642a12e81fb2097f1ebdc461d760573a842a205ab71666a9d50d0817a549/Ollie_IMGArtboard-2-copy-22x.png" data-mid="217936246" border="0" src="https://freight.cargo.site/w/1000/i/ceae642a12e81fb2097f1ebdc461d760573a842a205ab71666a9d50d0817a549/Ollie_IMGArtboard-2-copy-22x.png" /> THE EXECUTION _______ Inspired by the product and setting of enjoyment, the logogotype intended to convey a jubilant elegance, with curvaceous letterforms connecting with the effervescent bubbles experienced when taking a sip. Brand elements were explored and developed based on the packaging requirements–intitally can packaging was explored, with several iterations presented. Needing to balance communication of flavor on shelf with the clear, no-carb, low-calorie product, glass bottles were ultimately selected with a minimal wrap label to showcase the product.&nbsp; THE IMPACT _______ Since coming to market, Ollie has sold into over 150 distribution points across Singapore, Malaysa, and China. Ollie is now available at Grand Hyatt, Pan Pacific, and Westin properties in the region. https://jamesstipes.cargo.site/Microsoft-Motion-Header Wed, 11 Sep 2024 15:14:01 +0000 James Stipes' Portfolio https://jamesstipes.cargo.site/Microsoft-Motion-Header Microsoft Azure animation https://jamesstipes.cargo.site/Microsoft-Motion-content Wed, 11 Sep 2024 15:14:03 +0000 James Stipes' Portfolio https://jamesstipes.cargo.site/Microsoft-Motion-content THE ASK _______ My team at Catalysis was approached by Azure Marketing to produce a range of content promoting the Azure Well Architected Framework, a subset of the Learn brand. This database helps cloud developers and business decision makers transition their businesses to the cloud reliably, securely, and affordably. The social content links to Learn articles that help the audience deepen their knowledge and skills in the Azure ecosystem. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5e7f0644cf7e22d6f3e23aa2cebe874169dd85ba50514c891416b8675e58b8e4/New-file-5.gif" data-mid="217928239" border="0" src="https://freight.cargo.site/w/1000/i/5e7f0644cf7e22d6f3e23aa2cebe874169dd85ba50514c891416b8675e58b8e4/New-file-5.gif" /> THE EXECUTION _______ I collaborated with my copywriting partner to develop compelling lo-fi illustration and post copy directions. After I presented to our client team, I executed hi-fi illustration elements and motion storyboarding. Once approved, I directed the application of motion to each piece, ultimately resulting in content that appeared on social accounts. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2427f635e3e9022cd48885d2a2f3c8a7ca55680a3edec41c75bcae4f998b0da2/New-file-6.gif" data-mid="217928585" border="0" src="https://freight.cargo.site/w/1000/i/2427f635e3e9022cd48885d2a2f3c8a7ca55680a3edec41c75bcae4f998b0da2/New-file-6.gif" /> Content was developed in different styles, for different programs or events, like Learn at Ignite Branding for special engagements was also part of our work with Microsoft THE IMPACT _______ According to Microsoft's 2022 Annual Report, over 23 million people accessed digital skills training through their global skills initiative, driven in part by Learn social content and presence at in-person events like Ignite.&nbsp; https://jamesstipes.cargo.site/WLW-Header Tue, 10 Sep 2024 23:32:03 +0000 James Stipes' Portfolio https://jamesstipes.cargo.site/WLW-Header Women-Led Wednesday&nbsp; https://jamesstipes.cargo.site/Women-Led-Wednesday-Content Tue, 10 Sep 2024 23:21:52 +0000 James Stipes' Portfolio https://jamesstipes.cargo.site/Women-Led-Wednesday-Content THE ASK&nbsp; ___ Established in 2018, Women-Led Wednesday’s mission is to champion Women-Led brands, shining a spotlight on these businesses every year on the Wednesday before Thanksgiving. They came to Catalysis interested in increasing the visual and verbal impact of their work, and to revamp their website–a directory of Women-Led brands that can be shopped year-round. <img width="2689" height="1513" width_o="2689" height_o="1513" data-src="https://freight.cargo.site/t/original/i/d7da8b3cd3ff6f933a498dbb9e9cfbb04d88c642f7252664d7e867cc69967a19/WLW_BrandToolkit_ScrollArtboard-1-copy-532x.png" data-mid="217861732" border="0" src="https://freight.cargo.site/w/1000/i/d7da8b3cd3ff6f933a498dbb9e9cfbb04d88c642f7252664d7e867cc69967a19/WLW_BrandToolkit_ScrollArtboard-1-copy-532x.png" />THE EXECUTION ___ I began this effort by exploring Women-Led Wednesday’s brand values, laying the foundation for the toolkit of visual assets . Core values were determined through a workshop with our clients, determining how they wanted to show up and be percieved by both their brand partners, media partners, and supporters of their movement.&nbsp;Once these were discovered, they became a lens to evaluate the development of brand assets like the logo and “Shop Women-Led” seal, color palette, iconography, and photo direction/treatments. A brand partner kit including graphic assets, packing materials, and social templates was proposed. Our main deliverable, WomenLedWednesday.com was the culmination of this branding effort THE IMPACT ___ The August 2024 re-launch of&nbsp;WomenLedWednesday.com saw the site’s biggest spike in traffic in its history (Almost 5k unique visits). This represents a 1,760% year-over-year increase in site traffic. Furthermore, the site sustained another record month of site traffic during November 2024, the month of the event (over 4k unique visits, an over 2000% increase year-over-year). I’m looking forward to seeing the movement grow and expand into 2025 and beyond.&nbsp;