In a multi-year partnership, Verity Credit Union asked Catalysis to develop their 2023 marketing campaign. Leaping off from their brand platform of “Vibrancy”,  Verity aimed to showcase how they break down barriers to help individuals and small businesses achieve and sustain financial well-being, leading to .




THE EXECUTION
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Collaborating with my team, I led the conceptual development and visual execution of Verity Credit Union’s 2022 brand campaign. Focusing on important life moments that resonate with Verity’s audience, we connected their products and services with these milestones to drive customer awareness. A toolkit was built to assist Verity’s internal marketing generate additional assets such as banner ads and email creative.

This campaign’s tactics focused on digital and out-of-home advertising

THE IMPACT
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Catalysis was Verity’s sole creative and marketing partner from 2020-2023. During each of those years, Verity membership increased 4% on average to 38,000+ members. During that time, Verity’s assets increased almost 9% to $820 million.