Collaborating with my team at Catalysis, I led the conceptual development and visual execution of Verity Credit Union’s 2022 brand campaign. Leaping off from their brand platform of “Vibrancy”, we helped Verity showcase how they break down barriers to help individuals and small businesses achieve and sustain financial well-being. Focusing on important life moments that resonate with Verity’s audience, we connected their products and services with these milestones to drive customer awareness. 




A toolkit was built to assist Verity’s internal marketing generate assets.

This campaign’s tactics focused on digital and out-of-home advertising