Ollie Brands planned the introduction of a new category to the Singaporean adult spirits market, Ollie Seltzer. They needed a logo and branding elements that could direct the development of a packaging system for this hard seltzer intended to be enjoyed by a youthful audience in higher end bars/clubs/restaurants.





THE EXECUTION
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Inspired by the product and setting of enjoyment, the logogotype intended to convey a jubilant elegance, with curvaceous letterforms connecting with the effervescent bubbles experienced when taking a sip. Brand elements were explored and developed based on the packaging requirements–intitally can packaging was explored, with several iterations presented. Needing to balance communication of flavor on shelf with the clear, no-carb, low-calorie product, glass bottles were ultimately selected with a minimal wrap label to showcase the product. 

THE IMPACT
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Since coming to market, Ollie has sold into over 150 distribution points across Singapore, Malaysa, and China. Ollie is now available at Grand Hyatt, Pan Pacific, and Westin properties in the region.