Visuals for Dance Music

THE ASK
^___

Partnering with Kremwerk and Decibel Festival, I was asked to contribute promotional event graphics and sponsorship assets. Many of the events featured both physical posters and graphics for social media and the web.

THE EXECUTION
^___

Working with promoters and club/festival staff, these posters and graphics often had no brief. I had the pleasure of being inspired by the music, and had the opportunity to explore design concepts of a personal interest. Needing to function both in a physical and digital context, I considered the flexibility of compositional and typographic elements, ensuring impactful assets in any format.

THE IMPACT
^___

During the 2013-2015 span of partnering with Decibel Festival, festival attendance grew on average 75% per year, to a peak of 25,000 in 2015. Several of these posters were shown at MoPOP in Seattle as part of a special showcase documenting the intersection of visual art and electronic music.