Daniel’s Broiler
THE ASK
___
___
With their newest restaurant set to open in the largest hotel in the Pacific Northwest, Daniel’s Broiler needed to refresh their decades-old identity to reflect modern sensibilites and surroundings.
THE EXECUTION
___
___
With a loyal clientele trusting Daniel’s as an experience rooted in the tradition of classic steakhouses, a new logotype refrencing vintage butchershop typography and a redrawn monogram was paired along with guidelines for applying the marks to perfection.
THE IMPACT
___
___